Strategic advisory

Start with the decision, then build the evidence.

Research-backed advisory for organizations entering, investing in, or interpreting Ethiopia and adjacent African markets.

Request a scoping conversation

What decision are you preparing to make?

Every engagement begins with the decision, the information gap, and the evidence required to move forward.

Client needRecommended outputTypical scope
Market entryMarket-entry assessment

Country and sector scan, partner map, entry pathways

Investment decisionInvestor intelligence brief

Market sizing, commercial logic, policy and execution risk

Project developmentFeasibility study

Demand, competition, operating model, and implementation requirements

Executive decisionLeadership briefing

Decision memo, presentation, and structured question session

Public positioningStrategic narrative

Report, concept paper, investor deck, or stakeholder brief

01

Understand the operating reality.

Assess the market, sector structure, policy environment, channel options, potential partners, and the constraints that shape entry timing.

  • Country and sector scan
  • Partner and stakeholder mapping
  • Entry pathway recommendation
02

Test the commercial thesis.

Evaluate demand, competition, policy exposure, capital requirements, operating risks, and the conditions required for execution.

  • Market sizing and demand assessment
  • Competitor and value-chain review
  • Implementation and risk analysis
03

Equip the room to decide.

Turn complex market evidence into a concise briefing, investment memo, board presentation, or stakeholder-ready narrative.

  • Executive and board briefings
  • Investor materials
  • Strategic reports and narratives

From question to decision material.

Most engagements run two to six weeks. Scope, depth, and access requirements determine the final schedule.

01

Scope the decision

Define what must be decided, what is unknown, and which output will be useful.

02

Build the evidence

Conduct primary-source research, market analysis, and targeted synthesis.

03

Deliver and brief

Provide the written output and a working session for interpretation and next steps.

Discuss your decision